Agency: Made Thought
Role: Artwork | Illustration
BrewDog’s rebrand embodied a fresh new visual identity working alongside ‘Brewdog Tomorrow’, a sustainability initiative with a series of commitments with purpose.
Work comprised of artworking beer can packaging, print testing and prototypes before final output to achieve harmonious tonal colours, smooth gradients and legibility on the aluminium substrate. In addition to the artwork, a cleaner shield illustration was adapted and the dog icon redrawn; this was placed outside of the shield lock-up on the beer cans.
Role: Artwork | Illustration
BrewDog’s rebrand embodied a fresh new visual identity working alongside ‘Brewdog Tomorrow’, a sustainability initiative with a series of commitments with purpose.
Work comprised of artworking beer can packaging, print testing and prototypes before final output to achieve harmonious tonal colours, smooth gradients and legibility on the aluminium substrate. In addition to the artwork, a cleaner shield illustration was adapted and the dog icon redrawn; this was placed outside of the shield lock-up on the beer cans.
