Agency: The Partners
Role: Artwork
Role: Artwork
The UK’s Klein Caporn line of pasta sauces was designed to support the “Slow Food” movement, which promotes traditional, small scale sustainable agriculture. The brand’s tortoise and hare identity is prominent on the lid, with the logotype on the front label. A black background with a graduated colour code system relevant to ingredients and a clean sans-serif font created legibility and stand-out from competitor FMCG.
Scatterproofs were required to ensure the colours were vibrant and worked harmoniously in the range.
