Agency: Four IV
Role: Print Production | Artwork
Role: Print Production | Artwork
A new luxury hotel, part of the prestigious PGA Cataluyna Resort required a positioning, brand identity, sales and marketing communications and hotel item implementation. The elegant identity uses a subtle colour palette, an iconic ‘I’ symbol and a tree canopy graphic that were inspired by the natural surroundings and location. Photoshoots were organised to create an image library that was used across the literature.
Printing in both Barcelona and London, print tests and print management were executed within a challenging timeframe and successfully accomplished for the hotels opening date.
