Agency: Four IV
Role: Print Production | Artwork | Retouching
Role: Print Production | Artwork | Retouching
An elegant visual brand identity was created for Raffles Spa which was then applied across their portfolio of properties. The core vision was inspired by the gentle unfurling of the lotus flower throughout the rhythm of the day. The light pinks and greens added a softness and freshness that was applied over a wide range of printed collateral.
Once the imagery was retouched and print tested an image bank was produced of various compositions and sizes. Logo suites were created along with brand guidelines and templates produced for roll-out across the properties. The brand debuted at the newest Raffles Hotels & Resorts property in Istanbul where the full range of collateral was created. This ranged from brochures, carrier bags, wrapping paper, treatment menus to sales and marketing items.
