Agency: Uffindell
Role: Artwork | Retouching | Illustration
Role: Artwork | Retouching | Illustration
Rejuvenating awareness of milk in Great Britain, a brand identity was developed for DairyCo.
This entailed brand guidelines, encompassing a brand book, identity, photography and TOV guides.
The new identity had to capture the essence of milk and the logo needed to convey vitality, enjoyment and simplicity. I created a gradient mesh vector of the logo – this ensured high resolution when used on large format items. It was then print tested with the flexibility to work on multiple backgrounds.
To kick start the campaign a milk bar trailer was wrapped in the new branding promoting milk at summer events around the country.
