Agency: Prophet
Role: Photoshop Artwork
Role: Photoshop Artwork
A new AT&T eSports logo was created to premier at the ESL One Esports Tournament 2018, New York.
The logo was initially built in Cinema 4D and my brief was to re-create this complex design of lens flares, reflections and glows in Photoshop. The positive and negative versions were created at a high resolution to work on large format print and digital screens. Backgrounds were transparent giving the logo the flexibility to sit on varying colours or imagery.
On roll-out the logo was applied to AT&T’s social platforms.