Agency: Uffindell
Role: Artwork | Illustration | Visualising
Role: Artwork | Illustration | Visualising
A brand positioning and an iconic identity was created for the Williams F1 team. The team was positioned as ‘The Racing Purists‘ which reflected its unique status and racing heritage.
The brand mark was created with the Williams ‘W‘ forming the core with a graphic approach to incorporate an iconic steering wheel. The logos were created as vector illustrations that could be used on large format print upholding the print quality.
Corporate identity involved print testing and producing brand guidelines. The roll-out of the brand was on an extensive range of applications including livery, signage, merchandise and vehicle graphics.
