Agency: Uffindell
Role: Artwork | Retouching
Role: Artwork | Retouching
A visual identity and internal communications were created for RBS Markets and International Banking. This encompassed a variety of work ranging from brand guidelines, literature, digital, advertising and events.
The photographic style for this identity was distinctive with cut-outs, montages and the RBS corporate blue hue present in the lead, support and internal imagery. An initial image bank was created with guidelines on post production for additional imagery. Various print tests ensured colour balance consistency and the level of colour integrated into black and white images.
The cube campaign was launched at roll-out to build the brand message and communicate the global capabilities. Part of this campaign was the corporate brochure. All the imagery was print tested and had metallic silver merged with CMYK for each image creating a luxurious piece.
