Agency: Uffindell
Role: Artwork | Retouching | Illustration
Role: Artwork | Retouching | Illustration
A new brand and proposition ‘Open minds, broad horizons’ was created for the University of Kent. It expressed the key qualities: Friendly and fun; modern; open, green and bright; European and cosmopolitan.
The launchpad for the new brand was the undergraduate prospectus followed by various other literature, marketing materials, advertising and a clean look and feel for the website.
Scatter proofs were key to finalising the new colours and fonts while a new logo was created and compiled as a full logo suite. To ensure the brand was adopted and applied consistently by the universities internal marketing and design teams a comprehensive set of brand guidelines was produced covering everything from the size and position of the logo to the new tone of voice.
A vast image bank was also created and implemented as part of the roll-out.
