Agency: We Are Collider
Role: Artwork | Design | Visualising
Role: Artwork | Design | Visualising
To showcase the globally inspired Waitrose Summer food range a vibrant pop-up activation went on tour at UK summer festivals including Love Supreme and Standon Calling. The immersive experience offered festival goers a Tasting Kitchen with a selection of tasting boxes from the range, Sip & Serve Masterclasses on the Drinks Terrace, a BBQ theatre showcasing recipes and sampling of the delicious food.
The assets and colour palette were supplied to work in tandem with the Waitrose POS summer campaign. These were used to create the colourful graphics ranging from the environment unit frame and panelling, signage, menus, literature, tuk tuk wrap, clothing and advertising. Work involved visualising, design and artwork on all of the items.
Imagery © We Are Collider
