Agency: Four IV
Role: Artwork
Role: Artwork
Two campaigns were running simultaneously for the fashion and lifestyle brand Redtag. The campaigns included outdoor advertising, print advertising, in-store graphics, window displays and on-line marketing. Art directed photoshoots in Dubai were focused on the models naturally interacting together. The different scenarios created exciting compositions that were then brought together with fresh white backgrounds, bold typography and bright graphics for the summer campaign.
The work involved print testing, image bank creation, artworking assets/graphics and templates ready for the implementation roll-out.
