Agency: Uffindell
Role: Artwork | Visualising | Retouching | Illustration | Asset Illustration
The British Computer Society (BCS) undertook a major 18-month transformation programme, revitalising and repositioning the brand to ensure its ongoing relevance and leadership in digital technology.
The re-brand touched every aspect of the organisation. A new literature hierarchy was created with over 200 items of print collateral re-designed in the brand style and TOV using a new image bank of ‘real people’. This entailed retouching and the introduction of graphic devices that subtly added elements of the corporate green to an image.
Brand guidelines were created alongside a communications book and corporate brochure to aid the internal transition. As well as working on these items I initially spent time adapting logo designs to create vector illustration brand marks which were then print tested.
The launch included an integrated brand campaign comprising press, ambient, OOH and online advertising to help communicate and drive traffic to the new website.
Role: Artwork | Visualising | Retouching | Illustration | Asset Illustration
The British Computer Society (BCS) undertook a major 18-month transformation programme, revitalising and repositioning the brand to ensure its ongoing relevance and leadership in digital technology.
The re-brand touched every aspect of the organisation. A new literature hierarchy was created with over 200 items of print collateral re-designed in the brand style and TOV using a new image bank of ‘real people’. This entailed retouching and the introduction of graphic devices that subtly added elements of the corporate green to an image.
Brand guidelines were created alongside a communications book and corporate brochure to aid the internal transition. As well as working on these items I initially spent time adapting logo designs to create vector illustration brand marks which were then print tested.
The launch included an integrated brand campaign comprising press, ambient, OOH and online advertising to help communicate and drive traffic to the new website.
